Automation Process Builder
Document your automation. Get an automation manual.
Walk through 8 questions. We'll map the steps, recommend the tools, and write your starter prompts.
Break your function into workflows
Pick your role. We'll list the 6–10 distinct workflows that usually sit inside it — so you can pick one specific workflow to take through the builder, instead of trying to "automate marketing." Decomposition framework adapted from Nate Jones.
What is this task?
Give the task a name and describe what it does in practice.
Give this task a specific name — what exactly does it do? 'Report' is too vague. Try something like 'Weekly HubSpot Pipeline Summary.'
Describe what actually happens when you do this task. Include the tools you use and what you do with the data.
What triggers it?
Tell us how and when this task gets started.
Select how this task gets started.
Select the schedule.
Select a time.
Select the system that fires this event.
Describe the specific event.
Describe what prompts you to run this.
What does it need to start?
List every system this automation reads data from once it's triggered. These are data sources, not additional triggers — the trigger is one thing.
Add at least one data source and select its tool.
What are the steps?
Add each step between the trigger and the final output. One action per step — be specific.
Add at least 2 steps. Most tasks have 3–6 discrete steps — what comes before and after?
When you've added all the steps, click Next → to describe the final output.
What does it produce?
Specify the output format, where it lands, and who receives it.
Select the output format.
Describe where the output lands — be specific.
What does "done well" look like?
Define success in specific, observable terms.
This needs to be specific enough that someone else could check it. What would you actually look at to know it worked?
How often does this run?
Tell us the cadence.
Select how often this task runs.
What's the cost if it goes wrong?
Understanding the failure risk helps us calibrate your automation advice.
Select the consequence level if this automation fails.
Shape of the work.
Three quick reads that tell your playbook whether to automate, build a workflow, buy, hire, or wait. Adapted from Nate Jones' Build, Buy, Hire, or Wait framework.
Pick a score from 1 to 5.
Pick a score from 1 to 5.
Pick a score from 1 to 5.
If everything's in the middle, the playbook can't give you a strong routing recommendation. Look at the work again — most tasks have at least one dimension that's clearly high or low.